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Study Finds Most ADHD TikTok Content Is Inaccurate, Raising Concerns About Public Understanding

A University of British Columbia study reveals fewer than half of top ADHD-related TikTok videos align with professional diagnostic criteria, prompting calls for better regulation and media literacy.

Overview

  • The study analyzed the top 100 ADHD-related TikTok videos, finding that only 48.7% of claims matched professional diagnostic criteria for the condition.
  • Researchers noted that most creators based their content on personal experiences, with only 1.6% holding a Master’s-level education or higher.
  • Half of the analyzed videos were monetized, with creators selling ADHD-related products or services, raising concerns about commercialization.
  • TikTok's algorithm prioritizes engaging content over accuracy, contributing to the spread of ADHD misinformation and potential misdiagnoses.
  • While TikTok has helped some individuals recognize symptoms and seek professional diagnoses, experts emphasize the need for improved media literacy and the involvement of medical professionals on social media.

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