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Study Finds Instagram Overuse Is Mostly Habit, Not Addiction

Framing use as an addiction reduced users’ perceived control in experimental tests.

Overview

  • Published in Scientific Reports, the research surveyed 1,204 U.S. adults across two samples of Instagram users.
  • Although 18% at least somewhat agreed they were addicted, roughly 2% showed symptom patterns consistent with potential addiction.
  • A media analysis logged 4,383 U.S. articles using “social media addiction” versus 50 using “social media habit,” indicating language that may shape self-perception.
  • The authors recommend more selective use of addiction terminology by policymakers and the press and note that habitual, conditioned use can still be harmful.
  • Coverage highlights contrasting youth data, including 48% of British teens reporting they feel addicted and a WHO-reported rise in problematic use among young people in several regions.