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2h ago

Study Finds Germany’s Games Industry Surged Since 2018, Yet Home-Market Share Remains Small

Policymakers cite expanded public funding as momentum builds, with tax incentives proposed to boost long-term competitiveness.

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Die deutsche Computerspielbranche ist zuletzt stark gewachsen. Die Zahl der Unternehmen verdoppelte sich einem am Donnerstag vom Branchenverband Game und dem Bundesforschungsministerium in Berlin vorgelegten Bericht zufolge zwischen 2018 und 2024.
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Overview

  • The Game/Goldmedia study reports an 81% rise in active companies to 948 from 2018 to 2024, with industry revenue up 22% to about €3.73 billion and employment up 20% to roughly 14,800 as the share of women reached 30%.
  • German-made titles captured only about 5.5% of consumer spending on games in 2024, underscoring Germany’s secondary role compared with the US, Canada and the UK.
  • The market remains both fragmented and highly concentrated, as roughly 3% of firms generated nearly 80% of 2024 revenue and close to 90% of revenue was earned by companies with foreign parent groups.
  • Industry leaders credit the federal games funding program for recent gains, pointing to a €125 million annual grant pot and study estimates that each euro of support generated about €2.50 in tax and social receipts in 2023.
  • The report notes a roughly 5% contraction in 2025 and stresses the need for reliable grants alongside the tax incentives backed by Research Minister Dorothee Bär to shore up investment confidence.