Overview

• Fox News devoted 85 minutes across at least 20 segments to dissecting Sydney Sweeney’s viral American Eagle jeans ad over a four-day span ending July 31.
• The network spent only three minutes covering recent legal developments in the Jeffrey Epstein case and President Trump’s related remarks in Scotland.
• Researchers used SnapStream’s video archives and Kinetiq analytics to count 62 references to the jeans ad versus 14 to Epstein across Fox programming.
• CNN and MSNBC each allotted more than 600 minutes to Epstein’s story during the same period while largely ignoring the Sweeney commercial.
• Media critics argue Fox News’s disproportionate coverage highlights a deliberate editorial strategy to divert its audience from substantive political issues.