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Study Finds Batman’s Subway Cameo Sharply Boosts Seat-Giving to Pregnant Riders

Researchers say an unexpected, offbeat presence can jolt commuters into greater awareness.

Overview

  • Psychologists in Milan staged field trials on crowded trains with a woman who appeared pregnant to measure real-world helping behavior.
  • Seat offers rose from about 38% in control trials to over 67% when a man dressed as Batman entered the car.
  • Interviews showed 44% of those who gave up seats later said they did not notice the costumed figure.
  • Women made up most helpers in both scenarios, accounting for 68% with Batman present and 65% without.
  • The Università Cattolica study appears in npj Mental Health Research, with the lead author citing mindfulness-like effects and potential applications such as public art or social campaigns.