Overview
- The Video-Trends 2026 study presented at Medientage München on Thursday shows 93% of Germans aged 14+ watch video daily and about 79% have encountered AI-generated or heavily altered clips, with TikTok and Shorts formats most common.
- Sixty-eight percent of users who saw AI clips say they have at least once mistaken such material for authentic footage, and 81% report they now more often doubt the truth of videos.
- About nine in ten respondents want mandatory labeling of AI videos, 88% want platforms to enforce rules, and 83% support banning some deepfakes, reflecting broad public pressure for tougher measures.
- Transparency duties in the EU AI Act took effect in August 2026 requiring disclosure and machine-readable marking, but the study and coverage highlight gaps in enforcement, platform detection and practical monitoring.
- Creators are now important sources of political information for younger viewers yet many users see risks of opinion steering, oversimplification or bias and usually ignore problematic clips rather than report them, which complicates moderation and threatens news trust.