Overview
- Kapwing’s test of a new account found 21% of the first 500 Shorts were AI-generated and 33% were classified as brainrot.
- Across markets, such videos have drawn over 63 billion views and an estimated £90 million per year in ad revenue, according to the report.
- A small set of channels dominates: India’s Bandar Apna Dost totals about 2.07 billion views with roughly $4.25 million in estimated annual earnings, and South Korea’s Three Minutes Wisdom nears 2.02 billion views.
- Spain leads in subscribers to trending AI-slop channels at 20.22 million, South Korea leads in views at 8.45 billion, and US-based Spanish-language channel Cuentos Facinantes has the most subscribers at 5.95 million.
- YouTube says generative AI is a tool and that it enforces policies on all content, while the study highlights advertiser adjacency concerns and potential attention effects on young users.