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Studies Find Light Mode Favored Implicitly as Many Users Choose Dark

The findings point to context-driven design with adaptive, user-controlled themes for comfort and accessibility.

Overview

  • An experiment by Mondragon Unibertsitatea (n=141) using the Implicit Association Test found a small automatic bias toward light interfaces, yet self-reports favored dark overall.
  • Direct responses showed 48.2% preferred dark mode and 43.3% light, with men leaning dark and women leaning light in the reported breakdown.
  • Researchers and specialists linked light themes to clearer, more orderly reading and feelings of professionalism and safety, while dark themes were tied to relaxation, night use and stylistic appeal.
  • Comfort varied by environment, with dark mode reducing glare in dim settings and light mode improving contrast in bright conditions.
  • Technical analyses noted potential battery savings for dark mode on OLED displays, and experts urged customizable, context-aware themes with quick controls for brightness and contrast.