Overview

• The 72-hour StudBudz livestream peaked at around 20,000 concurrent viewers and grew the channel to roughly 70,000 Twitch subscribers and 85,000 Instagram followers.
• Courtney Williams and Natisha Hiedeman monetized their on-air personalities with branded merchandise, including a limited-edition TOGETHXR T-shirt available for presale through August 1.
• Commissioner Cathy Engelbert and Lynx coach Cheryl Reeve publicly endorsed the livestream for showcasing genuine player camaraderie and countering negative stereotypes.
• Viral behind-the-scenes moments, from challenging DJ Diplo to candid player banter, underscored the appeal of long-form authenticity.
• League executives and marketing partners are weighing how to replicate the player-driven content model as the WNBA capitalizes on rising viewership and a $2.2 billion media rights deal.