Overview
- The StudBudz — Courtney Williams and Natisha Hiedeman — started their 72-hour Twitch livestream in Chicago for the WNBA All-Star Weekend on Thursday, drawing roughly 7,000 live viewers at kickoff.
- The stream is officially sponsored by AT&T, a change that brought visible branding shifts including the duo switching their signature pink hair to blue.
- The livestream ties directly to on-court participation, with Williams set for Shooting Stars and the All-Star Game and Hiedeman entered in the 3-Point Contest, bringing players into real-time behind-the-scenes coverage.
- Their Twitch channel has grown rapidly since 2025, rising from about 50,000 followers that season to over 93,000 followers as of July 23, showing sustained audience interest in player-driven content.
- The StudBudz model highlights a new revenue path and fan-access strategy for WNBA players by combining live events, personality-led streaming, and corporate sponsorship, a development that could expand off-court earning and league visibility.