Overview

• Wedbush raised its Apple price target to $310, saying iPhone 17 units are tracking 10%–15% ahead of the iPhone 16 and projecting roughly 240–250 million iPhone units in FY26.
• Bank of America reported average shipping waits of about 18 days versus 10 days last year, and other checks show lead times in line to higher with better early supply.
• Apple has reportedly told suppliers to increase production of the $799 iPhone 17 by about 30% over the Pro model, pointing to demand skewing toward lower-priced trims.
• Several analysts warn that a shift to cheaper models could pressure average selling prices and margins despite stronger unit volumes.
• Apple shares rose about 4% Monday, turning positive for the year, as reports highlighted strong retail turnout in key markets including China and India.