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Streaming Surpasses Cable in May as 'Young Sheldon' Finale Drives Viewership

Nielsen reports record streaming usage while traditional TV sees mixed results.

  • Streaming accounted for 38.8% of TV usage in May, hitting a new record.
  • 'Young Sheldon' finale contributed to 6 billion viewing minutes across platforms.
  • Netflix's 'Bridgerton' Season 3 became the most-watched streaming title with 5.5 billion minutes.
  • Cable viewership fell to 28.2% due to fewer live sports events.
  • The Kentucky Derby was the most-watched broadcast event with 16 million viewers.
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