Overview

• YouTube led the Media Distributor Gauge for a fourth straight month with a 12.5% share, followed by Disney at 10.7%, NBCUniversal at 8%, Paramount at 7.9% and Netflix at 7.5%.
• Streaming platforms collectively captured 44.8% of TV viewing in May, surpassing combined cable and broadcast for the first time in Nielsen’s records.
• Warner Bros. Discovery’s share rose to 7% after TNT’s NBA playoff telecasts spiked 69% month-on-month, generating nearly 7 billion Knicks-viewing minutes.
• Fox increased its share to 7% as NASCAR on Fox Sports and Tubi delivered a record 2.2% share driven by a 25% gain among 18–24-year-olds.
• The Roku Channel achieved a record 2.5% share with strong gains among 12–17 and 25–34-year-olds while Amazon held 3.6% and other networks trailed with smaller percentages.