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Streaming Surpasses Cable and Broadcast as YouTube Leads Nielsen TV Ratings

May’s surge in live sports coupled with ad-supported platforms propelled streaming past traditional TV for the first time.

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Overview

  • YouTube led the Media Distributor Gauge for a fourth straight month with a 12.5% share, followed by Disney at 10.7%, NBCUniversal at 8%, Paramount at 7.9% and Netflix at 7.5%.
  • Streaming platforms collectively captured 44.8% of TV viewing in May, surpassing combined cable and broadcast for the first time in Nielsen’s records.
  • Warner Bros. Discovery’s share rose to 7% after TNT’s NBA playoff telecasts spiked 69% month-on-month, generating nearly 7 billion Knicks-viewing minutes.
  • Fox increased its share to 7% as NASCAR on Fox Sports and Tubi delivered a record 2.2% share driven by a 25% gain among 18–24-year-olds.
  • The Roku Channel achieved a record 2.5% share with strong gains among 12–17 and 25–34-year-olds while Amazon held 3.6% and other networks trailed with smaller percentages.