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Streaming Surges to Record 46% of U.S. TV Viewing as Broadcast Falls Below 20%

Younger audiences on summer break boosted overall TV usage by favoring streaming services.

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Overview

  • Streaming captured 46 percent of total U.S. TV viewing in June 2025, surpassing the combined 41.9 percent share of broadcast and cable for a second consecutive month.
  • Over-the-air broadcast networks dipped to 18.5 percent of viewing—the first time they have fallen below 20 percent since Nielsen began platform tracking.
  • Total TV usage climbed 3 percent month-over-month, driven by a 27 percent increase in screen time among 6- to 17-year-olds.
  • Netflix’s share rose to 8.3 percent on the strength of series like Ginny & Georgia and the final season of Squid Game, while YouTube reached 12.8 percent of all viewing.
  • Fox News Channel led prime-time weeknight broadcast ratings for the third straight week, outpacing ABC, CBS, NBC and Fox Entertainment.