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Streaming Study Finds Fewer Favorite Songs With Age

Researchers analyzed 15 years of listens from more than 40,000 users to show tastes narrow as nostalgia grows.

Overview

  • Teenagers tend to share many favorites shaped by charts and trends, while older listeners explore fewer new artists and converge on personal staples.
  • The dataset covers 542 million plays of more than one million tracks, enabling a life‑course view of listening habits across an international user base.
  • Users on the unnamed service report their age and playback activity, allowing the researchers to track long‑term shifts in musical repertoires.
  • By midlife, many listeners repeatedly return to music from their youth, and chart rankings matter less as tastes become more individual.
  • Co‑author Alan Said of the University of Gothenburg says most 65‑year‑olds are not on musical discovery journeys, and he urges streaming platforms to tailor recommendations by age and nostalgic preference.