Streaming Services to Surpass Broadcasters in Global Content Spending for First Time in 2025

A new report predicts streaming platforms will account for 39% of global content investment, outpacing commercial broadcasters' 37% share.

Ampere Analysis forecasts global content spending to reach $248 billion in 2025, a 0.4% increase from 2024.
Streaming services are expected to invest $95 billion in content, marking a 6% increase from the previous year.
This shift reflects declining ad revenues and viewership for traditional broadcasters, particularly in the U.S., while streaming continues to grow.
Outside the U.S., commercial broadcasters have shown resilience, maintaining steady content investment levels.
The report highlights the changing dynamics of the entertainment industry as consumer demand increasingly shifts toward digital platforms.