Streaming Services See Rise in Subscription 'Pauses' Over Cancellations

More subscribers are opting to temporarily pause their streaming services rather than canceling, as subscription prices continue to rise.

Data from Antenna shows that 34% of new streaming subscriptions between September 2023 and August 2024 were from users rejoining services they had previously canceled.
Netflix maintains the highest retention rate, with nearly 90% of U.S. subscribers continuously subscribed since 2020.
Paramount+ and Max experience higher rates of users pausing and then rejoining, often tied to specific shows or sports seasons.
The Federal Trade Commission's 'click to cancel' rule aims to simplify subscription cancellations, though its impact on reducing churn remains uncertain.
Streaming platforms are encouraged to leverage predictable user behavior to re-engage subscribers with minimal marketing costs.