Streaming Platforms to Outspend European Broadcasters by €2 Billion in 2024

Ampere Analysis reports streaming services will invest €10 billion in major European TV markets, surpassing traditional broadcasters.

Streaming investment in Europe is set to reach €10 billion by the end of 2024, a 20% increase from 2023.
Commercial broadcasters have seen a 16% drop in viewer engagement and a €1 billion decline in linear TV advertising over the past decade.
Content budgets for European broadcasters have decreased by 19% since 2016, despite efforts to pivot towards streaming.
Global streamers are slowing their spending growth, presenting a strategic opportunity for national broadcasters.
Broadcasters are urged to enhance their streaming platforms, expand content libraries, and focus on younger audiences to stay competitive.