Streaming Platforms Dominate 2024 Election Coverage as TV Ratings Decline

YouTube led the shift with 67 million hours of election content viewed, surpassing traditional network audiences.

YouTube accounted for 80.6% of the 84 million hours of live election content streamed, with a peak viewership of over 9.14 million viewers.
Traditional network ratings fell by 25% compared to the 2020 election, with Fox News being the most-watched channel at 9.8 million viewers.
YouTube's dominance reflects a broader trend of cord-cutting and increased reliance on digital platforms for news consumption.
Rumble emerged as the second-largest platform for live election news, capturing 13.1% of the streaming audience.
The shift to streaming platforms underscores a changing media landscape, with younger audiences engaging more with interactive digital content.