Overview

• Streaming climbed to a record 46% share of U.S. television viewing in June, up 5.4 percentage points from May.
• Netflix led platform gains with a 13.5% month-over-month viewership increase, securing an 8.3% share of total TV time.
• Peacock’s audience rose 13.4% in June, driven by the new season of Love Island USA, which logged 4.4 billion viewing minutes.
• Broadcast networks dropped to 18.5% of viewing—their smallest share ever—while cable held 23.4% of the market.
• School-aged viewers boosted overall TV usage by 27% and accounted for two-thirds of streaming consumption in June.