Particle.news
Download on the App Store
5 ARTICLES
·
last wk.

Streaming Hits Record 47.3% of TV Viewing in July, Led by YouTube

YouTube’s peak share coincided with the month’s largest gains among 18- to 24-year-old viewers.

Overview

  • July marked a sixth consecutive monthly high for streaming’s share in Nielsen’s Gauge.
  • YouTube reached a record 13.4% of TV usage, outpacing Netflix’s record 8.8%.
  • Netflix supplied eight of the top 10 streaming titles, with Squid Game at 5.4 billion minutes and Peacock’s Love Island USA second at 5.3 billion.
  • The Roku Channel posted the strongest month-over-month growth, up 7.5% to a record 2.8% share.
  • Broadcast accounted for 18.4% of viewing, lifted by a 28% jump in news led by ABC’s World News Tonight, while cable slipped to 22.2% with news down 11% and sports down 17%.