Streaming Hits Record 43.5% Share of TV Viewing in February 2025
Super Bowl drives historic viewership with 127.7 million viewers, while traditional broadcast and cable continue to decline.
Overview
- The 2025 Super Bowl became the second most-watched day in Nielsen's history, with over 110 billion viewing minutes and 127.7 million viewers across Fox and Tubi.
- Streaming platforms captured 43.5% of total TV viewing in February, their largest share to date, reflecting a continued shift away from traditional TV formats.
- YouTube led the streaming category with an 11.6% share of total TV viewing, followed by Netflix at 8.2%, and Tubi, which reached 2%—its highest share since July 2024.
- Broadcast TV viewership fell 10% from January, accounting for 21.2% of total TV viewing, while cable declined 9% to 23.2%.
- Netflix's 'The Night Agent' was the most-streamed program in February, amassing 6 billion viewing minutes.