Streaming Hits Record 43.5% Share of TV Viewing in February 2025

Super Bowl drives historic viewership with 127.7 million viewers, while traditional broadcast and cable continue to decline.

The 2025 Super Bowl became the second most-watched day in Nielsen's history, with over 110 billion viewing minutes and 127.7 million viewers across Fox and Tubi.
Streaming platforms captured 43.5% of total TV viewing in February, their largest share to date, reflecting a continued shift away from traditional TV formats.
YouTube led the streaming category with an 11.6% share of total TV viewing, followed by Netflix at 8.2%, and Tubi, which reached 2%—its highest share since July 2024.
Broadcast TV viewership fell 10% from January, accounting for 21.2% of total TV viewing, while cable declined 9% to 23.2%.
Netflix's 'The Night Agent' was the most-streamed program in February, amassing 6 billion viewing minutes.