Streaming Hits Record 41.6% of TV Viewing in November 2024

Nielsen reports streaming surpassed both cable and broadcast TV, driven by sports, elections, and popular content like YouTube and Netflix.

Streaming accounted for 41.6% of all TV viewing in November, marking its highest share ever recorded by Nielsen.
YouTube led all streaming platforms with 10.8% of TV usage, followed by Netflix at 7.7%, which saw peak viewership during the Jake Paul vs. Mike Tyson boxing match.
Overall TV viewing increased by 5% compared to October, fueled by major events like the U.S. presidential election and the World Series.
Cable and broadcast TV saw slight declines in their shares, with cable at 25% and broadcast at 23.7%, despite spikes from election coverage and sports events.
Other streaming platforms like Prime Video, The Roku Channel, and Peacock also reached record shares, driven by popular content and increased engagement.