Streaming Hits Record 40.3% of TV Usage in June 2024

Nielsen reports double-digit growth for Disney+, Tubi, Netflix, and Max, driven by younger viewers.

Streaming platforms collectively reached a new high, surpassing cable's previous record.
YouTube led the pack with 9.9% of TV usage, followed by Netflix at 8.4%.
Popular titles like 'Bridgerton' and 'Your Honor' significantly boosted Netflix's viewership.
Streaming among children ages 2-11 increased by 16%, contributing to overall growth.
Cable and broadcast TV saw declines, holding 27.2% and 20.5% of the market, respectively.