Streaming and TV Landscape Faces Major Shifts in 2025
Consolidations, AI advancements, and regulatory challenges are set to redefine the entertainment and digital video industries this year.
- Disney announced a merger of Hulu Live TV with Fubo, clearing the path for its sports streaming joint venture, Venu Sports, pending regulatory and shareholder approvals.
- The potential U.S. ban or sale of TikTok could reshape the short-form video market, benefiting platforms like YouTube Shorts, Instagram Reels, and Snapchat.
- Streaming services are increasingly leveraging live sports to attract ad revenue, with Amazon streaming NBA games and Netflix debuting WWE programming in 2025.
- AI integration in entertainment is expanding, with studios like Lionsgate adopting AI tools for production processes, though concerns about job displacement persist.
- The ongoing fragmentation of streaming services and cord-cutting trends are driving consolidation and reshuffling in the media and entertainment industries.