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Stray Kids’ ‘KARMA’ Surpasses 2 Million First-Day Sales, Fastest 2025 K-Pop Group to Hit the Mark

A coordinated multi-platform rollout positions the release for sustained momentum.

Boy group Stray Kids is seen in this photo provided by JYP Entertainment. (PHOTO NOT FOR SALE) (Yonhap)

Overview

  • Hanteo Chart, cited by Soompi, reported more than 2 million copies sold within 24 hours of the August 22 release.
  • The performance marks Stray Kids’ second album to exceed two million first-day sales.
  • KARMA becomes the group’s fifth consecutive release to sell over one million copies.
  • The CEREMONY music video drew about one million likes and over 15 million YouTube views shortly after launch.
  • Promotions include televised stages on Music Bank and Show! Music Core, pop-up shops with Spotify and TikTok partnerships, and appearances on SBS Nightline, Vanity Fair and GQ’s Actually Us.