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Strava Sues Garmin, Seeks Injunction Over Segments and Heatmaps

Strava says Garmin's new API branding rules prompted the suit.

Overview

  • Strava filed its complaint on September 30 in the U.S. District Court for Colorado, asking for a permanent injunction that would block Garmin from selling devices offering segments or heat‑mapping features.
  • Beyond patent claims, Strava alleges Garmin breached a 2015 Master Cooperation Agreement by using access to Strava Live Segments to develop competing Garmin‑branded functionality.
  • The disputed features include Garmin Live Segments, heatmaps and popularity routing within Garmin Connect and devices such as Forerunner and Fenix watches and Edge bike computers.
  • Garmin has declined to comment on the case, while independent reporting highlights potential prior‑art challenges because Garmin deployed heatmaps in early 2013, before Strava’s 2014 heatmap patent filing.
  • Both companies indicate user syncing should continue for now, and coverage notes the litigation could take months or years to resolve, with the branding‑attribution policy shift on July 1 identified as a key flashpoint.