Strava Introduces In-App Messaging

The new feature allows users to coordinate activities within the app, with more enhancements planned for early 2024.

Strava, the fitness tracking platform, has introduced in-app messaging for both one-to-one and group chats, allowing users to coordinate activities without needing to switch to third-party messaging apps.
The messaging feature is available to both free and premium subscribers and was one of Strava's most requested features.
Users can set their own preferences in terms of who can message them or invite them to a group chat, with options including 'followers', 'mutuals', or 'no one'.
Strava plans to add more features to its messaging service in early 2024, including photo-sharing and the ability to share clubs and events directly in messaging.
The introduction of in-app messaging is part of Strava's broader strategy to make the platform more engaging and reduce user churn.