Strategic Sports Group to Invest $3 Billion in PGA Tour

Investment comes amid ongoing rivalry and controversial merger talks with Saudi-backed LIV Golf.

Strategic Sports Group, including investors such as Steve Cohen and Marc Lasry, is set to invest $3 billion into the PGA Tour, potentially valuing PGA Tour Enterprises at $12 billion.
The investment comes amid an ongoing rivalry between the PGA Tour and Saudi-backed LIV Golf, which has been recruiting top golfers with lucrative contracts.
The PGA Tour and LIV Golf announced a merger in 2022, causing controversy in the sports industry and criticism from families of 9/11 victims due to Saudi Arabia's involvement.
Negotiations for the merger have been challenging, with concerns about player control in the merged league and potential takeover by the Saudi Public Investment Fund.
Despite the merger talks, LIV Golf continues to recruit top players, recently offering a $300 million contract to star golfer Jon Rahm.