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Stranger Things Quietly Scrubs Under Armour Logo After Fans Spot Anachronism

The swift, unannounced edit underscores how streaming lets producers correct period errors after release.

Overview

  • Fans noticed an Under Armour mark on Holly Wheeler’s sleeve in Season 5, Episode 7, titled “The Bridge.”
  • The branding conflicted with the show’s 1987 setting because Under Armour was founded in 1996.
  • The streaming version now removes the logo, with multiple outlets reporting a quiet digital update within a week of release.
  • Netflix and the Duffer Brothers have not issued a statement addressing the change.
  • Holly Wheeler was recast with Nell Fisher for the final season as the character takes on a larger role.