Overview
- Industry sources estimate the limited run generated $20 million to $25 million in revenue, surpassing the $18 million from Netflix’s earlier ‘KPop Demon Hunters’ sing-along event.
- Admissions reached about 1.3 million by New Year’s Day, according to EntTelligence, after the Duffer brothers previously cited 1.1 million reservations across more than 620 venues.
- Because guild clearances were not in place, theaters sold reservation fees that turned into concession vouchers, with exhibitors keeping the proceeds and Netflix declining to report grosses.
- AMC CEO Adam Aron reported packed houses with many sellouts and said the chain will disclose its voucher total between Friday and Monday, a figure expected to be a key public benchmark.
- The finale played concurrently with its Netflix debut from 5 p.m. PT on Dec. 31 through Jan. 1 in roughly 600 cinemas, with more than a third of locations belonging to AMC; voucher prices commonly ran $20 at AMC and $11 at some chains.