Overview
- Roughly 620 North American locations hosted the New Year’s screenings using concession vouchers to reserve seats because cast residual terms prevented traditional ticket sales.
- AMC, representing about one-third of venues, reported $15 million from more than 753,000 attendees, while creators Matt and Ross Duffer cited about 1.1 million reservations nationwide.
- Chains varied pricing and bundles—AMC charged $20 vouchers—helping drive an estimated $25–$28 million in concession revenue that flowed to exhibitors.
- Exhibitors and analysts pointed to the turnout as a proof-of-concept for event-style showings that can lift late-year traffic after a soft 2025 box office.
- Despite the strong turnout, reporting indicates Netflix has not shifted its theatrical stance, with unconfirmed talk of a 17-day window opposed by major chains, and AMC says discussions continue on future collaborations.