Overview
- Industry estimates put cinema receipts from the New Year’s Eve and New Year’s Day engagements at roughly $25 million to $28 million.
- About 600-plus North American locations participated, with more than a third of venues from AMC, as the episode streamed on Netflix at the same time.
- Pricing varied by chain, with AMC and Cinemark charging $20 per reservation voucher and Regal around $11, and theaters retaining all proceeds.
- Admissions climbed from the Duffer brothers’ pre-release 1.1 million reservations to roughly 1.3 million, according to EntTelligence.
- AMC says it will disclose its own voucher sales by Monday, as the successful test fuels talks about future theatrical windows for Netflix titles.