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Stranger Things’ Finale Delivers $25M+ for Theaters in Two-Day, Voucher-Only Run

Voucher-only screenings let exhibitors keep all proceeds, sharpening talks on Netflix’s preferred theatrical window.

Overview

  • Industry estimates put nationwide concession-voucher revenue between roughly $25 million and $28 million, with some tracking suggesting close to $30 million over Dec. 31–Jan. 1.
  • AMC said about 753,000 people attended at its sites, generating roughly $15 million, with the chain accounting for a little over one-third of participating U.S. cinemas.
  • The Duffer Brothers reported about 1.1 million seat reservations ahead of the event, while EntTelligence pegged admissions near 1.3 million by New Year’s Day.
  • The finale played simultaneously on Netflix and in about 600 theaters using reserved-seat concession credits rather than tickets, priced around $20 at AMC and Cinemark and $11 at Regal, with exhibitors keeping the cash.
  • The strong turnout is informing negotiations over theatrical windows, with trade reports citing Netflix interest in a 17‑day window versus exhibitors’ push for about 45 days as the company pursues a Warner Bros. acquisition.