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Stéphane Plaza Franchisees Granted Option to Rebrand Amid Legal and Reputational Turmoil

The president of Stéphane Plaza France has announced that 527 real estate agencies may now choose to remove Plaza’s name following his conviction for habitual domestic violence.

Le réseau immobilier Stéphane Plaza ne compte plus aujourd’hui «que» 527 agences en France.
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Overview

  • Stéphane Plaza was sentenced to a 12-month suspended prison term on February 18, 2025, for habitual domestic violence, a decision he is appealing.
  • Following the conviction, M6 deprogrammed all of Plaza’s television shows, significantly impacting his public presence.
  • The Stéphane Plaza real estate network, now reduced to 527 agencies, faces a divisive decision on whether to rebrand due to reputational damage.
  • President Gilles Charron has confirmed that franchisees can opt to remove Plaza’s name, addressing franchisee concerns about the brand’s future viability.
  • Legal experts warn of potential litigation if a consensus on rebranding is not reached, highlighting the complex contractual and reputational stakes.