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Stormers Introduce New Visual Identity Embracing Heritage and Community

Featuring interlocking hoops surrounding a subtle lightning bolt that echoes the shape of Cape Town Stadium, the logo marks a strategic shift toward a broader sports-entertainment brand

Cape Town , South Africa - 27 April 2024; A general view inside the stadium as Table Mountain and Signal Hill are seen in the background before the United Rugby Championship match between DHL Stormers and Leinster at the DHL Stadium in Cape Town, South Africa. (Photo By Harry Murphy/Sportsfile via Getty Images)
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Overview

  • The Stormers officially unveiled their revamped visual identity and logo on August 13, replacing a 25-year-old design.
  • CEO Johan le Roux described the update as overdue and said the new symbol reflects unity among the franchise’s diverse supporter communities.
  • The logo’s interlocking blue-and-white hoops, subtle lightning motif and stadium-inspired outline pay homage to the team’s heritage and home ground.
  • Director of Rugby John Dobson said the rebrand aligns with the mission to make Cape Town smile and elevates the Stormers beyond a traditional rugby side.
  • Leadership expects the refreshed brand to help position the franchise as a premier sports-entertainment entity that fans at every level can embrace.