Overview
- The rollout at 88 stores east of I-495 begins Friday, with more than 3,000 items marked down across most departments.
- Individual reductions range roughly 5% to 40%, with yellow shelf tags showing old and new prices.
- Examples include Italian bread dropping to $1.79 from $2.49, rotisserie chicken to $6.49 from $7.99, and store-brand pasta to $0.99 from $1.29.
- Stop & Shop says all 116 Massachusetts locations will reflect lower prices by the end of the month as part of Ahold Delhaize’s plan to trim about $1 billion in U.S. prices over four years.
- The cuts cover a fraction of the total assortment and follow criticism over price disparities, while Shaw’s and Star Market tout selective reductions and Stop & Shop distances the timing from Market Basket’s internal turmoil.