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Stop & Shop to Cut Prices on Thousands of Items at Eastern Massachusetts Stores Starting Friday

The retailer frames the cuts as a step to rebuild loyalty under Ahold Delhaize’s multi-year U.S. pricing program.

Overview

  • The rollout at 88 stores east of I-495 begins Friday, with more than 3,000 items marked down across most departments.
  • Individual reductions range roughly 5% to 40%, with yellow shelf tags showing old and new prices.
  • Examples include Italian bread dropping to $1.79 from $2.49, rotisserie chicken to $6.49 from $7.99, and store-brand pasta to $0.99 from $1.29.
  • Stop & Shop says all 116 Massachusetts locations will reflect lower prices by the end of the month as part of Ahold Delhaize’s plan to trim about $1 billion in U.S. prices over four years.
  • The cuts cover a fraction of the total assortment and follow criticism over price disparities, while Shaw’s and Star Market tout selective reductions and Stop & Shop distances the timing from Market Basket’s internal turmoil.