Overview

• Starting Friday, shoppers will see lower prices on thousands of items at 88 stores east of I‑495, with new prices flagged on bright yellow shelf tags.
• Stop & Shop says all 116 Massachusetts locations will have reduced prices by the end of the month as the rollout expands beyond Eastern Massachusetts.
• Cuts cover roughly 3,000 products per store, with most reductions reported in the 5%–40% range and some dropping as much as 50%, according to the company.
• Discounted staples span national and store brands and include examples such as Italian bread ($2.49 → $1.79), rotisserie chicken ($7.99 → $6.49), pasta ($1.29 → $0.99), and Chobani yogurt ($1.79 → $1.49).
• Stop & Shop frames the initiative as part of a multi-year transformation and Ahold Delhaize’s four‑year $1 billion U.S. price program, following scrutiny over historically higher prices compared with rivals and recent congressional concerns.