Stewart-Haas Racing Aims for Turnaround in 2024 Amid Sponsorship and Performance Challenges
With the departure of key sponsors and a recent lack of victories, Stewart-Haas Racing is under pressure to improve performance and secure new partnerships as they head into a crucial season.
- Stewart-Haas Racing has faced a performance slump, with only one Cup win among its drivers since 2022, increasing the pressure to perform in 2024.
- The team's deal with Ford Motor Company is set to end after the 2024 season, raising concerns about future support amidst a challenging sponsorship environment.
- Tony Stewart emphasizes the need for a turnaround, highlighting the team's history of success and the importance of meeting high standards.
- New drivers Noah Gragson and Josh Berry join the team, bringing fresh energy and facing high expectations to contribute to the team's revival.
- Stewart-Haas Racing is focusing on leadership and performance improvements to attract sponsorships and remain competitive in NASCAR.