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Steve Waugh Pitches Australian Expertise To Lift India’s Olympic Sports

The former captain used a new India-focused venture to present sports science as a pathway to success beyond cricket.

Overview

  • Waugh said India needs no help in cricket but could benefit in Olympic disciplines from Australian technology, high-performance coaching, sports science and sports medicine.
  • He cited sports clothing and established Australian power brands as additional assets he believes could support Indian athletes.
  • The push aligns with Australia Essence, a company he co-founded to bring premium Australian food, wellness and lifestyle brands to India, with no specific partnerships announced.
  • He contrasted school priorities in Australia and India, noting a recent rise in the emphasis on sport within Indian education.
  • He pointed to long-running charitable ties to India, saying a 1990s meeting with Mother Teresa helped catalyze work that includes the Steve Waugh Foundation and support for Udayan Home.