Overview
- Stetson introduced Stetson Kentucky Straight Bourbon this week as a 100-proof, high-rye proprietary blend aged about seven years and priced at $70 per bottle.
- The whiskey was developed over roughly three years with Kentucky master blender Dan Callaway and is a blended release drawn from stocks produced in Bardstown, Kentucky.
- Production and bottling were handled through a collaboration between Green River Distilling Co. and Bardstown Bourbon Company, marking the first joint bottling reported between the two operations.
- Initial sales are direct-to-consumer online where state law allows and at select Texas retailers, with the company saying it plans a wider off-premise rollout later in the year.
- Every bottle features Lon Megargee’s 1920s painting 'The Last Drop From His Stetson' on the label and the release reflects Stetson’s strategy of extending its Western heritage into complementary premium goods.