Overview
- The inaugural outlet is operating at Mall del Sur in San Juan de Miraflores, offering roughly 1,500 products across smart home, security, audio/video, computing and mobile accessories.
- A second opening is slated for mid‑November at Mall Santa Anita, with a goal of three Lima stores by the end of 2025 and about ten locations in Peru within two years.
- Smart‑home devices anchor the offer via the Steren Home app, while smartwatches remain pending local homologation before entering the lineup.
- Expansion targets Lima’s peripheral districts, with a Jockey Plaza location planned for 2026 and additional street‑front sites under evaluation.
- The company is building an omnichannel and B2B business, using Mercado Pago for ecommerce and a Lima logistics partner now, with a distribution center planned as store density rises.