Stephen King Criticizes Twitter's Rebrand to 'X', Elon Musk Remains Unmoved Despite Declining Platform Value

Twitter rebrand to "X" met with poor reception from users; Company value drops by over 50%, from $44 billion to $19 billion, under Musk's leadership.

Elon Musk rebranded Twitter as 'X', shifting away from traditional bird iconography and aiming to create an 'everything app'. This change was received negatively by many, including author Stephen King.
King strongly voiced his disapproval of the rebrand with the hashtag '#ChangeItBack', urging Musk to return to the former Twitter name and design.
Despite significant backlash and the platform's value dropping from $44 billion to $19 billion under Musk's leadership, the tech billionaire remains steadfast in his decision to keep the 'X' branding.
As part of the rebrand, Musk monetized Twitter's verified blue checkmark, offering it as part of the 'Twitter Blue' service for an $8 monthly fee. This move was also criticized by King.
Musk and King have had several interactions on the platform regarding its changes, with Musk even offering King a free 'Twitter Blue' subscription after an exchange about its cost.