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Stephen Curry’s Chongqing Tour Rolls On With Curry Camp and Debut Curry Con

The event positions Under Armour’s signature line for deeper reach in China through a three-day mix of coaching, culture and fan interaction.

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May 12, 2025; San Francisco, California, USA; Golden State Warriors guard Stephen Curry stands on the court before the start of the game against the Minnesota Timberwolves during game four of the second round for the 2025 NBA Playoffs at Chase Center. Mandatory Credit: Cary Edmondson-Imagn Images

Overview

  • On Day 2, Curry shared new highlights from Chongqing, trying a local calligraphy stone-rubbing technique and telling fans to “see you at the Grand Finale.”
  • Curry’s arrival featured a large-scale drone show depicting a swishing basketball, his signature and his “Night Night” pose, drawing huge street crowds.
  • The stop marks the first international edition of Curry Camp and the launch of Curry Con, a three-day festival that Under Armour describes as open to fans across Asia.
  • Seth Curry and Azzi Fudd are participating, with Zhu Zheng featured in event clips, while De’Aaron Fox, previously expected, did not make the trip.
  • Coverage notes smooth crowd management compared with 2024 incidents, as Curry distributes signed shoes on-site and the brand leans into strong recent demand for the Curry 12 in China.