Overview
- The separation is effective immediately, with Stephen Curry retaining sole ownership of Curry Brand and the ability to seek a new retail partner.
- Under Armour will still release the Curry 13 in February 2026, with additional Curry colorways and apparel scheduled through October 2026 as part of a defined wind-down.
- Under Armour raised its restructuring program to $255 million, up $95 million, and said the split is not expected to materially affect financial results.
- Curry’s partnership with Under Armour began in 2013, the Curry Brand launched in 2020, and a 2023 extension named him brand president and included 8.8 million UA shares.
- Media describe Curry as entering sneaker free agency, with reports of interest from major brands such as Nike, though no new partnership has been announced.