Overview
- The 13-year partnership ends effective immediately, with Curry retaining sole ownership of Curry Brand and gaining freedom to seek a new retail partner.
- Under Armour will still launch the Curry 13 in February 2026, with additional Curry Brand colorways and apparel running through October 2026.
- Under Armour expanded its restructuring plan to $255 million in expected charges, citing costs tied to the Curry Brand separation among other items.
- The company said the separation is not expected to have a significant effect on its financial results or profitability.
- One day after the announcement, Curry was seen warming up in Nike Kobe 6 shoes, underscoring his immediate sneaker free-agent status.