Overview

• Curry arrived in Chongqing on August 17, where thousands of fans and a viral drone show depicting a swishing basketball signed by him greeted his hotel entrance.
• The event marks the first overseas edition of Curry Camp and debuts CurryCon as a combined festival and basketball culture convention.
• Under Armour’s Curry Brand festival offers interactive exhibits, product innovation showcases and sports sessions led by Curry and Curry Brand athletes like Azzi Fudd.
• Social media footage shows crowds lining streets and hotel grounds in a demonstration of Curry’s enduring popularity and market strength in China.
• Despite guest player cancellations such as De’Aaron Fox, the three-day activation is proceeding with scheduled athlete appearances and brand activations across Chongqing.