Overview

• Google announced the partnership at its Made by Google event on August 20, formalizing Curry’s role as Performance Advisor.
• Curry and his team are working with Google engineers to fine-tune products, train algorithms and inform future hardware and feature design.
• Google says Curry will use Cloud AI insights to assess shot quality and optimize workouts, including an AI Basketball Coach built on Gemini via Vertex AI and MediaPipe.
• The collaboration is already public-facing, with Curry demonstrating the AI Basketball Coach to student athletes at his Curry Camp last week.
• Curry’s camp has switched to Pixel phones, watches and earbuds as part of the deal, which grew from years of prior collaboration; financial terms were not disclosed and talks began about two years ago.