Overview
- Curry retains full ownership of Curry Brand and can seek a new retail partner, with multiple reports indicating he may wear other brands over the next year.
- Under Armour will release the final Curry Brand x UA shoe, the Curry 13, in February 2026, with additional colorways and apparel slated through October 2026.
- Under Armour expanded its restructuring plan to $255 million in pretax charges, citing the Curry Brand separation alongside other contract terminations and impairments.
- The company projected $100 million to $120 million in fiscal 2026 basketball revenue and said the separation is not expected to have a significant effect on consolidated profitability.
- Curry signed with Under Armour in 2013, launched Curry Brand in 2020, and in 2023 was named brand president with an equity award of 8.8 million Under Armour shares.