Overview
- Curry gave a visible signal of his new status by wearing Nike Kobe shoes during a pregame shootaround, which he said was a tribute to Kobe Bryant.
- He described the split after 13 years as in the best interest of both parties and voiced pride in what the partnership built.
- Curry retains ownership of Curry Brand and is free to pursue new sneaker partnerships independently.
- Under Armour will continue selling Curry products, with a Curry 13 release planned for February 2026 and further colorways and apparel scheduled through October 2026.
- UA CEO Kevin Plank framed the separation as part of a restructuring to focus on the core brand, with reporting indicating the Curry portfolio has become a small, declining share of company revenue.